Thorin & Company making moola for Lego; Mini Dwarves not surprised

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(“moola” being a slang term for money)

In the midst of a recession, it seems that Lego’s profits are up 25 percent and sales up 15.5 percent compared to the previous year. And Thorin and Company can take credit for a portion of those increased sales and profits.

According to masslive.com, the Danish company is attributing the impressive increases to new lines such as girl-oriented Lego Friends and the popular The Hobbit items.

Lego CEO Jorgen Vig Knudstorp said in the company’s annual financial statement, “This is due, first and foremost, to the fact we were able to develop and launch products that children all over the world have put at the tops of their wish lists in 2012.”

Children? Well, sure. But quite a few adults, too.  How can we resist?  Look at all they offer those of us who are only young at heart . . .

(thank you to Evie Bowman and Middle-earth News for heads up)

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And their real-life doppelgangers love them, too!

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5 responses »

  1. I can never get enough of the genuine delight in the eyes and smile of a certain “hot dwarf” as he shows of his Lego…there’s such a charming kind of “look mom!” sweetness to it. That combined with the grungy glory of the open tunic…good thing I’m sitting down 🙂

  2. I love lego Thorin and these pictures are priceless! I missed out on buying one on Amazon! Maybe soon I’ll have one of my own! (I gotta pay off my Visa bills first!)

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